The Order of the Golden Rule (OGR), the world’s leading professional association dedicated to making independent pre-need funeral homes exceptional, is pleased to welcome Hartway System as its newest partner.

The Hartway System™ from Story Collaborative is modern marketing with heart. Through advanced automation and personalization, Hartway integrates quality digital marketing tools into a pre-need funeral home’s existing digital marketing system, delivering growth through new preneeds leads and increased cremation cases without the need for a website redesign.

“Here at Hartway, we have seen what it takes for the pre-need funeral industry to nurture an awesome responsibility and use it to effectively reach more families,” said Jennifer Bailey of The Hartway System™. “As pre-need funeral directors, you’re already doing it – using your deep understanding and experience to help others in the most meaningful way possible. Hartway was built to help you unlock what you are already doing and put it into action.”

As part of the new partnership, OGR members will get free set-up of the Hartway System™, a $1,500 value.

“Funeral directors today are often so busy working in their business they don’t have many hours left to work on the business. Having a partner like Hartway that can help automate some of those business operations without losing the personal touch OGR members put into everything they do is an invaluable opportunity,” added OGR Executive Director & CEO Wendy King.

To learn more about The Hartway System™ and its services, visit the company’s brand-new website,, or call David Mills at (888) 652-0119 or email him at [email protected].

About the Order of the Golden Rule

Founded in 1928, OGR is an association of independently owned and operated pre-need funeral homes throughout North America and overseas that share common goals of exemplary service, uncompromising care and compassion to families in their time of need. For more information, visit